Our 100% electric truck stops at over 25 hotspots Thursday - Sunday
250+ refillable products, many price matched with supermarkets
Click + collect or scan, weigh and pay at the truck with our easy self checkout
Millennia ago, civilizations like the Greeks and Romans utilized amphorae and clay pots to transport goods, pioneering early forms of reusable containers. Fast forward to the Industrial Revolution, which saw the rise of mass production and disposable packaging. Plastic itself was actually invented in Hackney Wick no other by a scientist called Alexander Parkes. Today fossil fuel companies are lobbying for the continued use of single use plastic even though we know it is harmful. In other words it is driven by SUPPLY and not DEMAND.
Driven by a desire to make plastic free shopping as easy possible, Ella has the wild idea to buy an old milk van and convert it into "the refill store that floats to your door".
Ella herself was deterred by the difficulty of fitting refill shopping into a busy work schedule and so she set about trying to ensure that every street had a place to access refill nearby.
She launched in August 2020, in the middle of the global pandemic and went onto make global news within the next few months.
Our successful Crowdfund and support from RE:LONDON allowed us to grow our stops and invest in improving our range of refillable items and made it easier for
Ella is nominated for a GBEA Sustainability Entrepreneur award and was shortlisted in two categories in the National Recycling Awards!
Fast forward and we've grown a community of over 4,000 plastic free people and our truck serves over 25 stops around Hackney and Tottenham to help reduce waste. Together, we've helped save over 86,000 pieces of plastic going to landfill. New Truck Tracker and faster self checkout launched to make shopping on the truck easier and faster.
We're serious about sourcing our ingredients in the most sustainable way for the planet and have and an ethical sourcing policy.
All our products are free from plastic packaging. We're also committed to reducing upstream plastic packaging from our suppliers into us where possible.
Refill from our range of planet friendly essentials. Place a click + collect order or browse before visiting the truck.
Ella is passionate about the reduction of waste and building a resourceful society that strives towards net zero. She sees waste as a terrible design flaw that is destroying our planet, polluting our oceans and waterways, using up precious resources AND is preventable.
As the founder of TOPUP TRUCK, Ella has a vision of creating a new infrastructure that shuns the need for over packaging supports suppliers that care for the environment and renders our streets more joyful and connected.
Jenny our multi tasking Team Member; Driver, Truck Display re-Designer, Product Range Reviewer.
A TOPUP TRUCK regular who has spent many years on the sets of TV commercials and Music videos as an Art Director. Now applying her problem solving knack to refill shopping on a milk float.
Ed, one of our ace drivers at TOPUP TRUCK, is an entrepreneurial green thumb, fueling the city’s passion for homegrown eats.
When he's not steering the wheel or nurturing seedlings, you might catch him cycling through the streets, forming the next big band, or chasing the surf. Off-screen from his corridor-crossing cameos, he sharpens his strategy over a game of chess, pool, or darts.
Aanya joined TOPUP TRUCK as a Marketing Executive straight out of her Master's in International Management. She now channels her analytical acumen into shaping strategies and smoothing out social media comms.
Outside the office, Aanya brings her precision and inventiveness to the art of crochet, proving that every good campaign, like a crochet creation, begins with a single, strategically placed thread.
Chloe our Marketing Consultant joined TOPUP TRUCK after 10 years growing FMCG and hospitality brands, most recently as Head of Retention at the B-Corp, allplants.
When she’s not leading our plastic free campaigns you’ll find her pouring organic and low intervention wines at Levan in Peckham and studying everything Oenology.
Grace first heard about TOPUP TRUCK through a family friend, and has always admired the mission and values. Last spring she approached Ella asking if there was any way she could help. Now a proud member of the team assisting at HQ, you'll find her in our hot spots talking to our community and getting more people involved in plastic free shopping.
